Food Nerd | Wordsmith | SEO Ninja
Are you looking for someone to write mouthwateringly delicious content for your food blog? Do you need help making your favorite recipes come to life on the page? Are you in need of an SEO-minded gourmand? Well, you've come to the right place.
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A Brief Introduction
My name is Ashley Schuering, and I am an experienced food blogger and ghostwriter with a thirst for knowledge about everything food and SEO related.
My clients run the full gamut of international cuisine and dietary preferences. Whether you're gluten free, Whole30/Paleo, Keto, Flexitarian or something else entirely - I'll happily write posts to make your tasty recipes even more enticing to your readers.
Whatever food writing challenge you throw my way, I'll tackle it with enthusiasm.
After decades in the restaurant biz, I'm quick to pick up on the voice and personality of my individual clients. My naturally curious nature paired with a rigorous academic background means I love doing deep-dive research into any unfamiliar ingredients, dishes or preparations.
If you need a food ghostwriter, I'm your gal.
To date, I have published over 145 personal blog posts and written more than 500 SEO-optimized recipe posts for my clients. I've spent thousands of hours learning the ins and outs of WordPress, honing my editorial skills and studying SEO best practices.
Testimonials
Need more convincing? Here's what some of my clients have to say:
"Have you ever wished you could clone yourself? Ashley is my magic li’l elf who assists in writing blog posts. She understands the cuisine I write about and quickly captured my voice. Not only is her writing personal, but she is great at naturally weaving in keyword research and SEO. I am very grateful for all of her assistance!" —Yvette Marquez, muybuenocookbook.com
Before working with Ashley, I struggled to get my blog posts written. I've never considered myself a writer and I felt like it was the one part of blogging that I didn't love. Giving the writing reigns to Ash has taken so much off my plate. She's thorough, intelligent, and injects personality (and SEO!) into my posts. Whether it's helping me write something new or updating an old post, Ashley does an amazing job. I totally recommend her!" — Mary Ellen Valverde, vnutritionandwellness.com
My History As A Food Person
Food has been a lifelong passion of mine. I grew up with a Mom who refused to let us eat processed food, instead cooking nearly every meal from scratch. I grew up at her side in the kitchen, learning and helping wherever I could.
I hosted my first dinner party at the age of 10 as a surprise for my Mom’s 40th birthday. My Dad let me plan and execute the 3-course menu myself. I still remember the menu: Potato Leek Soup (I used way too much white pepper), Fish en Papillote (it turned out perfectly flaky) and a Chocolate Ribbon Cake (my chocolate tempering skills were subpar, but my baking was spot on). Not bad for a 5th grader, right?
In business school, I spent my time obsessing about the food system and its many vulnerabilities. I co-created an online farmer's market aimed at developing a stronger and more equitable local food system. Spoiler alert: the company failed in 2018 after 3 years. I joked with my business partner the other day that we were just 5 years too early!
I’ve also spent over 20 years in the restaurant world, working every station I could: as a front of house host, server, and manager; working “the line” as a pantry cook; and as a pastry assistant. I have had the privilege of working in professional kitchens learning from James Beard award-winning (and nominated!) chefs.
In short, my life's passion is and always has been anything and everything related to food. Getting to write about it for a living has been one of the greatest privileges of my life; it would be an honor to help you get your recipes and your passions in front of more readers.
Ghostwriting Packages and Pricing
All packages include SEO Best Practices, including but not limited to: keyword research, LSI research, filling out alt text, recipe card editing, internal linking, external linking (when appropriate) and CTAs. Any additional revisions will be billed on an hourly basis.
| Price | Word Count | Revisions (< 25% of copy) | SEO Best Practices |
| $75 | Up to 800 Words | 1 | YES |
| $115 | Up to 1100 Words | 1 | YES |
| $175 | Up to 2000 Words | 2 | YES |
| Inquire | Special Projects* | TBD per project scope | YES |
First-time clients will be billed for 1 hour of discovery ($35) to learn blogger's voice and style.
My Resumé
I have over twenty years of customer service focused experience with a rigorous academic background. I am someone with a deep desire to learn and grow on a regular basis, and I love helping people live their best lives. I am independent, self-motivated, and a fast learner.
Education
VANDERBILT UNIVERSITY - NASHVILLE, TN - OWEN GRADUATE SCHOOL OF MANAGEMENT Master of Business Administration, May 2015
- Concentrations: Strategy, Operations, General Management; Specialization: Entrepreneurship
- VP of Events for Owen Culinary Society
- Member of Cork and Barrel Club
- Two Time Winner: Owen Iron Chef Competition
UNIVERSITY OF CHICAGO - CHICAGO, IL Bachelor of Arts, May 2007
- Concentrations: International Studies and Political Science, Focus on War Theory
- Awarded a FLAG Scholarship Grant for Arabic Studies
- Co-Founder and Vice President of Students for Human Rights, 2004-2006
Experience
2020-present - CONFESSIONS OF A GROCERY ADDICT - NASHVILLE, TN Founder, Blogger
2020-2021 - 40A. - REMOTE Virtual Assistant
- Specialize in SEO and post writing for other food bloggers.
2020 - MASHED - REMOTE Recipe Developer, Food Phototgrapher
2015-2018 - THE LOCAL COLLABORATIVE - NASHVILLE, TN CEO, Co-Founder
- Created an online farmer's market to mitigate the incidence of food deserts and help farmers distribute their product to a wider audience.
- Created a network of over 35 local, organic vendors and over 50 paying customers.
2013-2020, 2021 - MARCHE ARTISAN FOODS/MARGOT CAFE - NASHVILLE, TN Manager, Server, Pastry Chef
- Wrote Operations Manual for all Management staff and improved work-flow
- Regularly contributed to Social Media posts and identity driven communications
- Able to work all stations in the restaurant, from FOH Operations to BOH Production.
2012-2013 - CUBA LIBRE RESTAURANT AND RUM BAR - PHILADELPHIA, PA Server, Food Runner, Pantry Cook, Prep Cook
2007-2012 - SHEILA KELLEY S FACTOR - MULTI-SITE, USA
- 2011-2012 Director of Quality and Operations
- 2011 Special Projects Assistant to President LOS ANGELES, CA
- 2008-2011 Studio Director/"Fixer" SAN FRANCISCO, CA/ENCINO, CA/CHICAGO, IL
- 2007-2008 Receptionist, Teacher CHICAGO, IL
Food Relevant Volunteer History
- 2016-2019 - NASHVILLE HEALTH DISPARITIES COALITION, Secretary
- 2016-2019 - REACH 2020 (RACIAL AND ETHNIC APPROACHES TO COMMUNITY HEALTH), Team Member
- 2015-2019 - NASHVILLE FOOD PROJECT, Volunteer, Food Prep and Delivery
Additional Information
Food Blogging Education (Continuing): Tastemaker Conferences (Sept. '20, April '21, Sept. '21); Cooking with Keywords; TopHatRank webinars; Search News You Can Use; The Food Blogger Pro Podcast; Christopher Kimball's Milk Street Radio; Food with Mark Bittman, Bon Appetit Food People
Interests: grocery shopping; indulging in new literature; lifelong learning; listening to music; honing my knife skills; expanding my palate - literally and figuratively; cooking; baking; canning; making beautiful things; playing with new (to me) ingredients; gardening; yoga; running (slowly); hiking; playing board games; living a happy, healthy & hilarious life with my husband Joe and our two pups.
Contact Me
If you're interested in my writing services, please shoot me an email with the subject line "Blog Writer Needed." I should get back to you within 24 hours. 🙂
ashley.schuering @ gmail.com